ACTIVITIES

The 6th West China International Fair | Global "Top Products, Fine Products, and Excellent Products" Gather to Create a Comprehensive "Consumer Carnival"

     In order to implement the work deployment of the Ministry of Commerce's "Consumption Promotion Year" and better amplify the platform role of the West China International Fair in promoting consumption and building bridges, the "West China Fair Selection" consumption promotion activity will be held simultaneously with the 6th West China International Fair from May 23rd to 26th. Using the keywords of "diversification and multiple scenarios", highlight the exhibition characteristics of "good-looking, fun, and easy to purchase", enhance the experience and participation of citizens, and promote on-site purchasing, experience, and promotion of exhibitors and attendees.

diversification 

Connecting with global consumer trends, the nationwide shopping model has been launched

The "Xiqiaoxuan" consumption promotion activity actively participated with 300+merchants, selecting over 500 popular products and attracting more than 50000 people to participate in the on-site activity, promoting consumption of nearly 10 million yuan, inspiring people's more lasting consumption enthusiasm, and rehearsing the surging wave of future consumption. Present a more diverse range of premium product combinations on site:

The Zipit zipper monster bag from Israel, a national brand full of childlike charm, the star reputation Mogo Moroccan nourishing hair oil, the Afghan Kilim handmade wool carpet, the silver medal cultural and creative work of the 4th "Chongqing Good Gift" competition - the intangible cultural heritage skill Fuzhou knot rope "Twelve Flower God brooch series", the gold medal of the "Chongqing Good Gift" competition, and the unique Chongqing foreign affairs gift "Chunxiaosi"... Each item is carefully selected and popular, with on-site exhibition benefits and a minimum discount of 45% off.

The "Xiqiaoxuan" activity has also attracted positive responses from major automobile brands, including the Tengshi D9 N7, Popular new energy vehicle models such as Xiaopeng G6 and Arctic Fox Alpha T5 have received huge discounts on site, with a minimum direct reduction of 25000 yuan, activating the "spring water pool". In addition to purchasing high-quality products for daily needs, they also demonstrate consumers' demand for upgrading green and smart travel, reaching new consumption growth points.

Xiqiaoxuan not only brings opportunities for citizens to have intimate contact with global consumer goods, but also selects high-quality domestic exhibits. Various regional specialty products were showcased at the West China International Fair. Citizens can not only taste the "Eastern Meijiu" Meijian from Jiangjin, but also purchase Chongqing style products such as spicy beef jerky, Wuxi eagle tea, and Xiuya. "Eat, drink and play TESCO Group" is a one-stop satisfaction. While watching the exhibition, the "shopping mode" can be opened at any time.

multi-scenario

Reaching the demand for consumer upgrading and igniting the enthusiasm for consumption throughout the city

In order to organically combine exhibition viewing and consumer experience, "Xiqiaoxuan" innovatively launched a dynamic "Explore Exhibition and Find Good Gifts" activity on site, with the theme of "Garden Tour+Market". Through various forms such as stamp ins, interactive park tours, and on-site lucky draws, it provides more immersive and fun consumption scenes, allowing participating brands and products to reach more consumers and achieve more transaction possibilities.

Outside the venue, we also joined hands with important commercial districts in the main city of Chongqing to further enrich the consumption scene, hold the "Xiqiaohui Quancheng" promotion activity, reach out to more consumers, distribute Xiqiaohui promotional discounts, and vigorously play the role of the exhibition economy in promoting urban consumption, allowing people to experience the Xiqiaohui consumption heat up close in the bustling city, making the Xiqiaohui platform more "down-to-earth" in value, and continuously helping to create a more dynamic consumption promotion platform.

International selection, Bashu characteristics, intangible cultural heritage products, smart travel... Through the "Xiqiaoxuan" consumption promotion activity, not only can exhibitors find the "matching point" between exhibitions and markets more accurately, but also allow citizens and tourists to participate and shop freely.

Source: Upstream News