The 7th WCIFIT | Jiangbei Showcases Over 50 Products at the WCIFIT

On May 22, the 7th Western China International Fair for Investment and Trade (WCIFIT) kicked off at the Chongqing International Expo Center and Chongqing Yuelai International Convention Center. With the theme of "Jiangbei: Share the Future," Jiangbei District set up an independent exhibition hall at the fair, adhering to the core design concepts of "openness, simplicity, interaction, and environmental protection."

Jiangbei booth in the Chongqing International Expo Center, May 22 Photograph courtesy of reporter Xie Zhiqiang / Visual Chongqing

"The government provides the platform, and enterprises take the stage." Xu Jun, Deputy Director of the District Commission of Commerce, introduced that Jiangbei District encouraged key enterprises within the district to participate in the exhibition. The exhibition hall space was divided into four sections: commerce and trade circulation, modern finance, advanced manufacturing, and the digital industry, with a core exhibition area established, forming a spatial structure of "one core and four wings." A total of 16 enterprises, including Changan, Seres, Haier, Sansec, and Ruanjiang Tuling, were invited to participate, showcasing over 50 exhibits.

The core exhibition area displays Jiangbei District's latest development achievements and key concepts, such as the "Five Pioneering Demonstrations" work requirements set by the Chongqing Municipal Party Committee for Jiangbei District, the district committee's overall development strategy of "13457," visualized economic and social development data, and an introduction to the four major industries.

In the modern finance section, Jiangbei utilizes on-site screens, all-in-one interactive machines, and other equipment to showcase the development of its modern finance industry and introduce major financial institutions in Jiangbeizui. In the commerce and trade circulation section, Jiangbei created exhibition stands featuring specialty products, Chengdu-Chongqing exchanges, and counterpart-assistance initiatives, displaying products from multiple categories such as jewelry, food, and leather goods. It also highlighted Jiangbei's important achievements in participating in the construction of the Chengdu-Chongqing Economic Circle and its counterpart-assistance to Youyang. Additionally, it specially invites brands under Jiangbei Guotou Commercial Management Co., Ltd., namely Rong Coffee and Jiucun Tea Market, to participate and organizes tasting activities to enhance their brand awareness. In the advanced manufacturing section, Jiangbei exhibits three latest vehicle models: the AITO M8, Deepal S09, and NEVO E07, as well as Haier products including dishwashers, stoves, range hoods, steam ovens, and ovens, fully demonstrating the characteristics and advanced level of Jiangbei's manufacturing industry. In the digital industry section, Jiangbei showcases server cryptographic machines, database encryption machines, comprehensive security gateways, and an artificial intelligence algorithm general analysis platform from Chongqing Sansec Information Technology Co., Ltd. and Chongqing Ruanjiang Tuling Artificial Intelligence Technology Co., Ltd., reflecting the development achievements of Jiangbei's digital industry in the fields of artificial intelligence and information security.

Staff members introduce new energy vehicles to guests at the Jiangbei booth in the Chongqing International Expo Center, May 22 Photograph courtesy of Xie Zhiqiang / Visual Chongqing

3D printing attracts many guests at the Jiangbei booth in the Chongqing International Expo Center, May 22 Photograph courtesy of Xie Zhiqiang / Visual Chongqing

Notably, Jiangbei also invites relevant principals from the China-Singapore Cross-border E-commerce Industrial Park (Infinite Park), Star Light, Chongqing Rural Commercial Bank, and Chongqing Changan New Energy Vehicles Technology Co., Ltd. to deliver thematic lectures on four major topics: the current development status and direction of cross-border e-commerce, the construction of an international consumption center city, financial empowerment for enterprise development, and the current development status and direction of new energy vehicles. These lectures enrich the exhibition format and enhanced the professionalism and interactivity of Jiangbei District's exhibition hall.

"In recent years, Jiangbei has set its sights on building itself into the preferred district for an international consumption center city. It has created a 'dual-core' consumption matrix, constructed immersive commercial, cultural, tourism, and sports scenes, activated a powerful consumption 'magnetic field,' and unleashed new momentum across the entire district, " said a relevant official from Jiangbei District. During the Spring Festival this year, the "I'm in Chongqing" street area in Guanyinqiao attracted over 170,000 visitors, with a sharp 30% year-on-year increase in sales for surrounding businesses. The "360 Bowls of Chongqing Flavors" national trend street area has become a popular internet celebrity spot with its "culture + experience" model, and 36 regional brand flagship stores, including the first Arc'teryx Cliff House in Southwestern China, have recently opened. Moreover, the 2025 Chongqing Women's Half Marathon kicked off on Beibin Road on March 23, successfully linking up with the "Sports in Sichuan and Chongqing" consumption season and the "Beautiful Jiangbei" consumption season, transforming event traffic into economic growth.

It is reported that in the first quarter of this year, Jiangbei District's total retail sales of consumer goods increased by 4% year-on-year, and its total import and export volume increased by 33.8% year-on-year, ranking third in terms of total volume and first in terms of increment among administrative districts in Chongqing.

Source: New Chongqing - Chongqing Daily