Guest Country of Honor Malaysia Holds Pavilion Opening Ceremony

On the morning of May 18, the 5th Western China International Fair for Investment and Trade (hereinafter referred to as "WCIFIT") officially commenced at Chongqing Yuelai International Convention Center. That same morning, Malaysia, as this year's Guest Country of Honor, held its pavilion opening ceremony in the International Pavilion of the Central Hall at Chongqing International Expo Center.

During the ceremony, Malaysia's exhibition hall overflowed with visitors. Featured Malaysian products displayed on both sides included palm oil, Musang King durians, white coffee, and edible bird's nests. Educational consultation services were also provided by study-abroad agencies.

Reportedly, 34 Malaysian enterprises participated in the fair, spanning sectors including food, agricultural products, and overseas education. "All products we've brought are distinctive Malaysian specialties with international recognition," stated Kevin T.C. Siah, Deputy President of the Malaysia-China Chamber of Commerce.

That afternoon, the Malaysia Pavilion hosted a Malaysia-China Business Matching Session, attracting numerous Chinese enterprises seeking cooperative opportunities. Jiang Bo, Senior Marketing Manager of MATRADE Chengdu Representative Office, noted that many enterprises showed strong interest in palm oil and durians during exchanges. "Palm oil has seen promising domestic market prospects in recent years with extensive applications. Many enterprises hope to utilize the New International Land-Sea Trade Corridor to apply palm oil and its downstream products in the food industry," Jiang explained. "Both sides also aim to distribute products to surrounding regions through Chongqing's port facilities."

"The durian market is currently booming with many inquiries about Malaysian durians," Jiang added. "Under current China-Malaysia agreements, Malaysian durians can enter China through cryogenic freezing with liquid nitrogen." "This preserves freshness but involves complex procedures and higher costs," Jiang noted. Chinese fruit importers and produce associations attended to explore partnerships with qualified, reliable Malaysian processing facilities.

Additionally, significant interest was shown in Malaysian education services, with on-site university representatives providing relevant information.

Source: Upstream News (www.cqcb.com)