Enhanced Marketization: WCIFIT Facilitates Precision Business Matching

On May 22, the 7th Western China International Fair for Investment and Trade (WCIFIT) will be held in Chongqing, with its marketization level reaching new heights this year, as revealed by Chongqing Liangjiang New Area Industrial Development Group Co., Ltd.

Exemplifying this advancement in investment and exhibition recruitment, this year's WCIFIT will feature two specialized zones - the Inspection & Testing Empowers Industrial Development Zone and the Silver Economy Theme Zone - strategically designed based on current industrial trends and market analysis. The former brings together technical service providers like China Automotive Engineering Research Institute and China Merchants Testing Vehicle Technology Research Institute to showcase intelligent inspection equipment and digital transformation solutions, while the latter convenes cross-sector players including Bank of China, Hangzhou E-Care, and Evergreen Club to demonstrate smart elderly-care systems and age-friendly financial products, driving deep integration between the "silver economy" and public services.

Business matching efficacy serves as a key metric for evaluating an exhibition's market-oriented maturity. This year's WCIFIT will adopt a dual-track approach of strategic focus and precision matchmaking to empower exhibitors and participants in deepening trade collaborations. For instance, focusing on five major industrial clusters including intelligent connected new energy vehicles (ICVs), the WCIFIT has established a precision matchmaking platform for global procurement demands. The event strategically invited over 100 premium enterprises from more than 20 countries and regions to release procurement lists, with market expansion covering key Belt and Road markets such as Pakistan and Italy. This creates strategic linkages between emerging markets and industrial resources.

This year's WCIFIT has further intensified local resource integration by strategically inviting domestic professional buyers for targeted matchmaking. Leveraging local enterprises' capabilities in vertical industrial chain integration, the event facilitates the transformation of international exhibitors into regional investment partners, effectively constructing a virtuous ecosystem cycle of "global sourcing - local transformation - industrial upgrading". "This precision matchmaking model, driven by industrial chain demands, aims to enhance business efficiency and cultivate innovative paradigms for exhibition value conversion," said Song Xueli, Deputy General Manager of Chongqing Liangjiang New Area Industrial Development Group Co., Ltd.

On the other hand, this year's WCIFIT has pioneered a new development model of "industry leaders driving growth + ecosystem co-creation" through market-oriented operations. It is reported that the WCIFIT has established long-term cooperation mechanisms with 13 leading enterprises, including Kweichow Moutai and Sichuan Airlines. Taking Sichuan Airlines as an example, the WCIFIT successfully co-developed a "WCIFIT-Themed Flight" immersive project with the carrier, offering exclusive benefits such as ground service packages and air mileage rewards for conference attendees.

This year's WCIFIT has also established a virtuous interaction mechanism of "exhibitor concessions - public benefits - platform efficiency enhancement" to reconstruct the exhibition value chain with market-oriented logic and cultivate new models of the exhibition economy. For example, during the exhibition, the WCIFIT will collaborate with brands such as Meituan, T3 Go, Starbucks, Ganso, and MPJTEA to distribute exclusive discount coupons, travel gift packs, and other benefits to local residents.

Guided by the principles of "consumption promotion, cooperation deepening, and experience upgrading," this year's WCIFIT will synergize with "WCIFIT New Product Debuts" and "WCIFIT Premium Selection" to create an O2O (online-to-offline) consumption ecosystem.

During the WCIFIT, attendees can physically interact with cutting-edge tech products on-site while accessing global merchandise via "cloud shop" live-stream shopping, ensuring tangible takeaways from the exhibition's outcomes - visible, touchable, and purchasable.

Source: New Chongqing - Chongqing Daily