The 6th WCIFIT | Dadukou Brings Over 150 Chongqing Noodles Products for a "Spicy" Showcase

From May 23 to 26, 2024, the 6th Western China International Fair for Investment and Trade (WCIFIT) is being held at the Chongqing International Expo Center and the Yuelai International Convention Center. Dadukou District makes a "spicy" appearance with more than 150 varieties of Chongqing noodles.

Over 150 Chongqing noodles products make a "spicy" debut

On May 23, at the Dadukou District booth (N2-A09) in Chongqing International Expo Center, a reporter from Upstream News (www.cqcb.com) saw that Dadukou brought more than 150 kinds of Chongqing noodles products produced by local enterprises, making a dazzling and "spicy" appearance and attracting strong attention. Ten companies participated, including Lalai Zhuyi, Jingguyuan, Jinpai Ganliu, Popo Noodles, Mianyan Noodles, Yonghe Ji, Huhe Ji, Hongchenlu, Yubatou, and Niuniu & Jiaojiao.

The Dadukou District exhibition booth is divided into four major sections: an introduction to the Chongqing noodles industry, an introduction to the regional public brand "Chongqing Noodles", an interactive experience zone, and a digital promotion zone. In the interactive experience zone, staff from participating companies will cook their signature Chongqing noodles on site, inviting guests, business representatives, and citizens to taste them.

In the digital promotion zone, livestream hosts from the ten enterprises will showcase their Chongqing noodles products to "food lovers."

Dadukou accelerates the "going viral" of the noodles industry

According to a relevant official from Dadukou District, Chongqing noodles are one of Chongqing's most distinctive culinary icons. Currently, there are about 84,000 noodles restaurants in the municipality, selling around 13 million bowls daily. The annual output value of the noodle industry has exceeded RMB40 billion with more than 500,000 people employed across the entire industry chain. A single bowl of Chongqing noodles connects agriculture, industry, and services, involving resources across primary, secondary, and tertiary sectors, with huge market potential.

Under the leadership of the district Party committee and government, Dadukou District established a working group for building a RMB10-billion-level noodles industry cluster. Through targeted policies and efficient execution, the Chongqing noodles industry has achieved leapfrog growth. The construction of the Chongqing Noodles Industrial Park has become a key link, with standardized industrial plants, e-commerce industrial parks, and other facilities being put into use, providing strong support for the development of the industry cluster.

Dadukou District is accelerating the construction of the Chongqing Noodles Industrial Park and the Chongqing Noodle E-commerce Industrial Park, creating platforms for the industrialization and cluster-based integrated development of Chongqing noodles. The district also actively guides enterprises to adopt digital empowerment, promoting the digitalization and intelligent transformation of noodle production and sales. By upgrading production methods, enhancing R&D capacity, and expanding online sales channels, the Chongqing noodles industry has achieved transformation and upgrading in the digital wave, laying a solid foundation for its future development.

With the Chongqing noodles industry successively included in the national lists of "Key Local Specialty Food Industry Clusters" and "Agricultural Advantageous Specialty Industry Clusters", making a good bowl of "Chongqing noodles" is not only a choice of the Chongqing people themselves, but also an important mission and major opportunity entrusted to Chongqing by the nation.

Brand building is an important part of the development of the Chongqing noodles industry. Through cultivating regional brands, strengthening brand management, and enhancing publicity and promotion, Dadukou District has successfully built "Chongqing Noodles" into a well-known trademark, further enhancing the industry's reputation and influence.

The official said that from today until May 26, citizens can visit the Dadukou District booth at Chongqing International Expo Center to taste Chongqing noodles and experience the "spicy" charm of "Park Dadukou, Colorful Art Bay".

Source: Upstream News (www.cqcb.com)